Tom Waterton
1 min readJun 28, 2018

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Thanks for sharing this story, Jennifer.

Many of the insights you write about here really resonate with my experience at IBM Design — how building a culture of design has to involve non-designers at the company; the importance of having a shared design framework / component library; and how the best design work is always achieved through collaboration.

If you’re interested, you can check out my thoughts on creating a design culture here: https://medium.com/design-ibm/creating-a-culture-of-design-dfb9a36623b3

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Tom Waterton
Tom Waterton

Written by Tom Waterton

Senior Content Designer at IBM Design. Also husband, father, dog walker, bookworm, brewer, thinker, inventor, and writer.

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