Working on some designs with Peter Loveland, Vikki Paterson, and Chloe Poulter. Photo courtesy of Sam Winslet.

Words matter


The story of how we established a vibrant content design guild

Photo of two sets of feet standing on a pavement with the text “Passion led us here”.
Photo by Ian Schneider on Unsplash

1) The setting for our story…

  • Over 350,000 employees, based in over 170 countries
  • Many business units, each operating fairly autonomously


Some of the things I’ve learned so far…

Image credit: Trinette Reed via Stocksy

Goals and productivity



Photo credit: Phil Coffman

Experiencing the wonders of radical collaboration


Image credit: “My Life Through A Lens” via Unsplash

On Content Design


Okay, let’s start with the three punctuation marks that can be used to close sentences.

The period (.)


When group communication resembles spaghetti we’re all in trouble. (Image source.)


Photo by a man reading on a bench by Porapak Apichodilok from Pexels

TL;DR¹


Original artwork courtesy of my colleague Shaun Lynch

Fail fast

Fail fast is a philosophy that values extensive testing and…

Tom Waterton

Content Design Lead at IBM Design. Also husband, father, bookworm, brewer, thinker, and writer.

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